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Do Australian and American consumers differ in their perceived shopping experiences?: A bi-cultural analysis
Jones, Marilyn Y.; Vilches-Montero, Sonia; Spence, Mark T. - In: International journal of retail & distribution management 38 (2010) 8, pp. 578-597
Persistent link: https://www.econbiz.de/10008431724
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Causes and consequences of emotions on consumer behaviour: A review and integrative cognitive appraisal theory
Watson, Lisa; Spence, Mark T. - In: European journal of marketing : EJM 41 (2007) 5-6, pp. 487-511
Persistent link: https://www.econbiz.de/10007750347
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Do Violent Social Cause Advertisements Promote Social Change? An Examination of Implicit Associations
Zlatevska, Natalina; Spence, Mark T. - In: Psychology & marketing 29 (2012) 5, pp. 322-334
Persistent link: https://www.econbiz.de/10009960996
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Using the pairwise comparison method to assess competitive priorities within a supply chain
Saarijärvi, Hannu; Kuusela, Hannu; Spence, Mark T. - In: Industrial marketing management : the international … 41 (2012) 4, pp. 631-639
Persistent link: https://www.econbiz.de/10009987175
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How Consumers Select Life Insurance Policies: A Protocol Analysis
Kuusela, Hannu; Spence, Mark T. - In: Journal of professional services marketing 18 (1998) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10007059456
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Creating emotions via B2C websites
Jones, Marilyn Y.; Spence, Mark T.; Vallaster, Christine - In: Business horizons 51 (2008) 5, pp. 419-428
Persistent link: https://www.econbiz.de/10008089796
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Creating emotions via B2C websites
Jones, Marilyn Y.; Spence, Mark T.; Vallaster, Christine - In: Business horizons 51 (2008) 5, pp. 419-429
Persistent link: https://www.econbiz.de/10008881101
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Online group buying behavior : a study of experiential versus material purchases
Agarwal, James; Das, Gopal; Spence, Mark T. - In: Psychology & marketing 39 (2022) 10, pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
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What drives preference for the compromise option? : disentangling position-based versus attribute-based effects
Kim, Jungkeun; Spence, Mark T.; Oppewal, Harmen; Park, … - In: Psychology & marketing 39 (2022) 11, pp. 2153-2170
Persistent link: https://www.econbiz.de/10013465152
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Mind over matter? The inability to counteract contrast effects despite conscious effort
Shapiro, Stewart; Spence, Mark T. - In: Psychology & marketing 22 (2005) 3, pp. 225-246
Persistent link: https://www.econbiz.de/10006956256