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Order in product customization decisions
Levav, Jonathan; Heitmann, Mark; Herrmann, Andreas; … - In: MSI reports : working paper series (2008) 2, pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
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Order in product customization decisions : evidence from field experiments
Levav, Jonathan; Heitmann, Mark; Herrmann, Andreas; … - In: Journal of political economy 118 (2010) 2, pp. 274-299
Persistent link: https://www.econbiz.de/10008650455
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Order in Product Customization Decisions : Evidence from Field Experiments
Levav, Jonathan - 2011
Differentiated product models are predicated on the belief that a product's utility can be derived from the summation of utilities for its individual attributes. In one framed field experiment and two natural field experiments, we test this assumption by experimentally manipulating the order of...
Persistent link: https://www.econbiz.de/10013119027
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Order in Product Customization Decisions: Evidence from Field Experiments
Levav, Jonathan; Heitmann, Mark; Herrmann, Andreas; … - In: Journal of Political Economy 118 (2010) 2, pp. 274-299
Differentiated product models are predicated on the belief that a product's utility can be derived from the summation of utilities for its individual attributes. In one framed field experiment and two natural field experiments, we test this assumption by experimentally manipulating the order of...
Persistent link: https://www.econbiz.de/10008646506
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Order in Product Customization Decisions: Evidence from Field Experiments
Levav, Jonathan; Heitmann, Mark; Herrmann, Andreas; … - In: Journal of political economy 118 (2010) 2, pp. 274-300
Persistent link: https://www.econbiz.de/10008426807
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Linear Mixed Models : Grundidee, Methodik und Anwendung
Landwehr, Jan R.; Herrmann, Andreas; Heitmann, Mark - In: Marketing : ZFP ; journal of research and management 30 (2008) 3, pp. 175-186
Persistent link: https://www.econbiz.de/10003743096
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Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben; Herrmann, Andreas; Heitmann, Mark; Einhorn, … - In: Journal of business economics : JBE 78 (2008) 10, pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
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To be different or to be average? : die Attraktivität des Durchschnittsprodukts
Landwehr, Jan R.; Herrmann, Andreas; Heitmann, Mark - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 61 (2009) 3, pp. 226-250
Persistent link: https://www.econbiz.de/10003835131
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Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas; Heitmann, Mark; Morgan, Robert; … - In: Psychology & marketing 26 (2009) 4, pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
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So lenken Sie Ihre Kunden
Goldstein, Daniel G.; Johnson, Eric J.; Herrmann, Andreas; … - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 2, pp. 70-79
Persistent link: https://www.econbiz.de/10003797163