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Strategic planning of brand ex...
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Wedel, Michel
286
Batra, Rajeev
73
Pieters, Rik
50
Kamakura, Wagner A.
49
Lenk, Peter
36
DeSarbo, Wayne S.
30
Lenk, Peter J.
20
DeSarbo, Wayne
17
Böckenholt, Ulf
11
Bijmolt, Tammo H. A.
10
Ebbes, Peter
10
Haaijer, Rinus
10
Hofstede, Frenkel ter
10
Zhang, Jie
10
Kamakura, Wagner
9
Steenkamp, Jan-Benedict E.M.
8
Sándor, Zsolt
8
Vriens, Marco
8
Bacon, Lynd
7
Boter, Jaap
6
Rouwendal, Jan
6
Rust, Roland T.
6
Steenkamp, Jan-Benedict E. M.
6
Ahuvia, Aaron
5
Bagozzi, Richard P.
5
Franses, Philip Hans
5
Kadam, Ashay
5
Lans, Ralf van der
5
Naik, Prasad A.
5
Paap, Richard
5
Pieters, F. G. M. (Rik)
5
Ramaswamy, Venkatram
5
Rosbergen, Edward
5
Zeithammer, Robert
5
Alden, Dana L.
4
Bijmolt, Tammo H.A.
4
Bockenholt, Ulf
4
Degeratu, Alexandru M.
4
Hofstede, Frenkel Ter
4
Kim, Youngchan
4
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14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Marketing Science
10
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9
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8
Journal of Consumer Research
7
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7
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Psychometrika
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
6
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5
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Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Economics letters
4
Fundamentals of marketing research ; Vol. 6
4
International Series in Quantitative Marketing
4
Journal of applied econometrics
4
Journal of the American Statistical Association : JASA
4
Marketing Letters
4
Marketing research : a magazine of management and applications
4
Conjoint measurement : methods and applications
3
Journal of Business & Economic Statistics
3
Journal of Business Research
3
Journal of Classification
3
Journal of banking & finance
3
Journal of behavioral decision making
3
Journal of international marketing
3
Management Science
3
Marketing letters : a journal of research in marketing
3
Quantitative Marketing and Economics
3
Statistica Neerlandica
3
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
3
Discussion paper / Center for Economic Research, Tilburg University
2
Economics Letters
2
Foundations and trends in marketing : FTMKT
2
Journal of Consumer Psychology
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ECONIS (ZBW)
215
OLC EcoSci
91
RePEc
68
USB Cologne (EcoSocSci)
14
BASE
9
Other ZBW resources
4
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41
Nonstationary conditional trend analysis : an application to scanner panel data
Tibrewala, Vikas
;
Lenk, Peter J.
;
Rao, Ambar G.
-
1992
Persistent link: https://www.econbiz.de/10000831913
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42
Bayesian inference for issuer heterogeneity in credit ratings migration
Kadam, Ashay
;
Lenk, Peter J.
- In:
Journal of banking & finance
32
(
2008
)
10
,
pp. 2267-2274
Persistent link: https://www.econbiz.de/10003778726
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43
Behavioral complexity in leadership : the psychometric properties of a new instrument to measure behavioral repertoire
Lawrence, Katherine A.
;
Lenk, Peter J.
;
Quinn, Robert E.
- In:
The leadership quarterly : LQ ; an international …
20
(
2009
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10003839472
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44
Market share constraints and the loss function in choice-based conjoint analysis
Gilbride, Timothy J.
;
Lenk, Peter J.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 995-1011
Persistent link: https://www.econbiz.de/10003791778
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45
Posterior predictive model checking : an application to multivariate normal heterogeneity
Gilbride, Timothy J.
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 896-909
Persistent link: https://www.econbiz.de/10008666381
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46
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
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47
Statistical benefits of choices from subsets
Zeithammer, Robert
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 816-831
Persistent link: https://www.econbiz.de/10003927145
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48
The value of informative priors in Bayesian inference with sparse data
Lenk, Peter J.
;
Orme, Bryan
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 832-845
Persistent link: https://www.econbiz.de/10003927148
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49
Augmenting discrete-choice data to identify common preference scales for inter-subject analyses
Bacon, Lynd
;
Lenk, Peter J.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
4
,
pp. 453-474
Persistent link: https://www.econbiz.de/10009678515
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50
On priors with a Kullback-Leibler property
Walker, Stephen G.
;
Damien, Paul
;
Lenk, Peter J.
- In:
Journal of the American Statistical Association : JASA
99
(
2004
)
466
,
pp. 404-409
Persistent link: https://www.econbiz.de/10002095903
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