Resource Allocation -- Cluster Analysis -- Conjoint Analysis -- Linear Regression -- Customer Lifetime Value -- Marketing Experiments -- Paid Search Advertising -- Text Analytics -- Logistic Regression -- Recommendation Systems -- Automation of Marketing Models -- Implementing Marketing Analytics.

Marketer's challenge today -- AI marketing canvas : a strategic path forward for marketers -- Navigating this book -- Networks and nodes -- The customer relationship moments mental model -- What is artificial intelligence and machine learning? -- Elements of the AI marketing canvas -- Stage 1 :...