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Dahl, Darren W.
135
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117
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68
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62
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ECONIS (ZBW)
257
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RePEc
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1
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241
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
242
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
243
The emergence and evolution of consumer language research
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
Saved in:
244
Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah
;
Rocklage, Matthew D.
;
Packard, Grant
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
Saved in:
245
Discussing proximal pasts and far futures
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10014470729
Saved in:
246
When language matters
Packard, Grant
;
Li, Yang
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
3
,
pp. 634-653
Persistent link: https://www.econbiz.de/10015338600
Saved in:
247
Facebook therapy? : why do people share self-relevant content online?
Buechel, Eva
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009356635
Saved in:
248
Above the Scam : Moral Elevation Reduces Gullibility
Hamby, Anne
;
McFerran, Brent
;
Dahl, Darren W.
- In:
Journal of Consumer Psychology
32
(
2021
)
3
,
pp. 466-474
Persistent link: https://www.econbiz.de/10012632893
Saved in:
249
Keep swinging : an entrepreneurs story of overcoming adversity and achieving small business success
Myers, Jay
;
Dahl, Darren W.
-
2007
Persistent link: https://www.econbiz.de/10004894361
Saved in:
250
Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
DAHL, DARREN W.
;
FRANKENBERGER, KRISTINA D.
;
MANCHANDA, …
- In:
Journal of Advertising Research
43
(
2003
)
03
,
pp. 268-280
Persistent link: https://www.econbiz.de/10005425121
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