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How to make accurate market share forecasts with structural response models
Whitlark, David; Geurts, Michael D. - In: Advances in business and management forecasting 3 (2002), pp. 65-72
Persistent link: https://www.econbiz.de/10003750898
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The relationship between accuracy and expenditures in forecasting
Geurts, Michael D.; Whitlark, David - In: Advances in business and management forecasting 3 (2002), pp. 85-91
Persistent link: https://www.econbiz.de/10003750902
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IMPROVING SALES FORECASTS BY IMPROVING THE INPUT DATA
Geurts, Michael D.; Whitlark, David - In: The journal of business forecasting : methods & systems 15 (1996) 3, pp. 15-18
Persistent link: https://www.econbiz.de/10007320927
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The relationship between accuracy and expenditures in forecasting
Geurts, Michael D.; Whitlark, David - In: Advances in business and management forecasting 3 (2002), pp. 85-91
Persistent link: https://www.econbiz.de/10009897704
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Selecting sample sizes for marketing research surveys: Advantages of using the coefficient of variation
Whitlark, David; Geurts, Michael D.; Christensen, Howard B. - In: Marketing and research today : the journal of the … 21 (1993) 1, pp. 50-54
Persistent link: https://www.econbiz.de/10006412692
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What to do when sales forecasts are not accurate enough
Geurts, Michael D. - In: Advances in business and management forecasting 3 (2002), pp. 73-84
Persistent link: https://www.econbiz.de/10003750901
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Managing to retain sales forecasters
Geurts, Michael D. - In: Advances in business and management forecasting 3 (2002), pp. 155-160
Persistent link: https://www.econbiz.de/10003751160
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Selecting forecasting intervals to increase usefulness and accuracy
Geurts, Michael D. - In: Advances in business and management forecasting 4 (2006), pp. 243-246
Persistent link: https://www.econbiz.de/10003751408
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The consumerʹs perception of retail price changes
Geurts, Michael D. - In: Retail control 42 (1973) 3, pp. 37-47
Persistent link: https://www.econbiz.de/10002416874
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Managing to retain sales forecasters
Geurts, Michael D. - In: Advances in business and management forecasting 3 (2002), pp. 155-160
Persistent link: https://www.econbiz.de/10009897699