Purpose: The purpose of this study is to explore the negative consequences of human resource analytics applications using the privacy calculus approach. Design/methodology/approach: By using the existing literature and privacy calculus theory, a theoretical model has been developed. This model...

Purpose: The purpose of this study is to examine the influence of online customer reviews (OCRs) and electronic word-of-mouth (eWOM) on customers’ purchase intention (PUI). This study also investigates the cultural differences between the customers in India and UK as regards the influence of...

Purpose: Amidst the plethora of mass communication methods that technology bestowed business with, print advertisements still remain an effective and widely utilized advertising tool, and retain a diachronically venerable position in international marketing practice. Bar and transcending mere...

Purpose: This study examines the relationship between knowledge-sharing activities of the firm and its innovation capability. It also investigates the moderating impact of the firms' absorptive capacity on the relationship between knowledge sharing and firm innovation capability from the...

Purpose: Chalta hai (it is fine or it is acceptable) is an Indian cultural phenomenon that influences attitude towards work and business and diachronically adversely affects both. The purpose of this study is to explore its impact on the sustainability of business firms operating in India....

Purpose: The purpose of this study is to empirically examine the impact of Indian firms' intellectual capital on firm performance, as well as the moderating effects of age and gender therein. Design/methodology/approach: The research initially develops a theoretical model, through extant works...

Purpose: The purpose of this study is to identify the determinants that could impact corporate digital entrepreneurship for the small and medium enterprises (SMEs) of India. The study also investigates the moderating role that adopting artificial intelligence (AI)-customer relationship...