Darby, Kim; Batte, Marvin T.; Ernst, Stan; Roe, Brian - In: American Journal of Agricultural Economics 90 (2008) 2, pp. 476-486
Increasingly, foods are marketed as “locally grown.” We use stated preference data from a choice-based conjoint instrument to address two issues surrounding consumer demand for locally produced goods: (1) what is the geographical extent of “local,” and (2) is the value consumers place on...