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How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.; Ford, John B.; Farris, Paul W. - In: Journal of advertising research 54 (2014) 2, pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003263483
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam; … - 2022 - Fourth edition
Persistent link: https://www.econbiz.de/10013480435
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Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.; West, Douglas C.; Koorank Beheshti, … - In: Journal of business research : JBR 167 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
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Practicing effective knowledge sharing in international hotel joint ventures
Magnini, Vincent P. - In: International journal of hospitality management 27 (2008) 2, pp. 249-258
Persistent link: https://www.econbiz.de/10003687489
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An exploratory investigation of the real-time training modes used by hotel expatriates
Magnini, Vincent P. - In: International journal of hospitality management 28 (2009) 4, pp. 513-518
Persistent link: https://www.econbiz.de/10003875710
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The influence of collectivism in restaurant selection : a sentence completion experiment
Magnini, Vincent P. - In: International journal of hospitality management 29 (2010) 1, pp. 191-193
Persistent link: https://www.econbiz.de/10003964259
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The implications of company-sponsored messages disguised as word-of-mouth
Magnini, Vincent P. - In: The journal of services marketing 25 (2011) 4, pp. 243-251
Persistent link: https://www.econbiz.de/10009272302
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The influence of national culture on the strategic use of salesperson pricing authority : a cross-country study within the hotel industry
Magnini, Vincent P. - In: International journal of hospitality management 28 (2009) 1, pp. 173-176
Persistent link: https://www.econbiz.de/10003799070
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Multinational competition in the British advertising agency business : 1936 - 1987
West, Douglas S. - In: Business history review 62 (1988) 3, pp. 467-501
Persistent link: https://www.econbiz.de/10001074649