The advance selling strategy is implemented when a firm offers consumers the opportunity to order its product in advance of the regular selling season. Advance selling reduces uncertainty for both the firm and the buyer and enables the firm to update its forecast of future demand. The...

In general, consumer preferences depend on the context of a decision situation. This paper highlights the context-dependence of substitution behavior in out-of-stock (OOS) situations and provides evidence for the relevance of promotion as essential driver of customers' OOS reactions. We...

ThePVGO of the share prices shows the investors future hope, also the trust in the market. If the global trends are changed, then nedd to valuated the theoretical thesis by the practice. Let’s look the BSE blue chips behavior since January 2011.

The aim of this paper is to explore whether there are any differences between companies in the service sector and those in the manufacturing sector, in terms of the planning and evaluation tools employed in marketing-controlling. An overview is given, of the set of marketing tools applied by...

Plastic products are widely used in our everyday life. During the the production and use of different plastic products, adverse health effects are often arising. Styrol plays a decisive role in the good mechanical aspects and heat resistancy of ready made form pieces of unsaturated polyester...

There is a shortage of electronic, mechanical engineers and IT professionals within some segments of the Hungarian labour market. The ratio of women specialized in these fields does not reach ten percentages. There are several reasons for that, including the strong stereotypes about the...

In the context of the global financial crisis, many emerging countries experienced a significant degree of volatility in the foreign capital inflows. Sudden stops of capital inflows and increases in risk premia caused significant negative consequences to their economies. In this paper was...

Workforce movement might be a problem of every country and has negative political, social and economic consequences. Free movement of people is one of the most fundamental freedoms guaranteed by European Union law and it is a necessary precondition for building a single market. The mobility of...

Several factors direct the companies to apply a higher level of corporate social responsibility: the increasing expectations of customers, changes in expectations of employees, laws and government pressure, investor interest in the social criteria and changes in supply practices The basic...

The high consumption of mineral water is part of that intense evolutionary process which has in the last few years seen increased demand for agri-food products, under the influence of social, demographic and economic phenomena. In particular, these developments are reflected in the user who...