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This study explored the responses of receivers of risk messages that included all elements of the Internalization-Distribution-Explanation-Action (IDEA) learning cycle model to determine if culture, sex, and socio-economic status had any impact on receptivity and behavioral intention. Using a...
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Introduction / Robert S. Littlefield -- Adding the focus on culture as a best practice / Robert S. Littlefield -- Tension of timeliness : how timing proved costly for peanut corporation of America / Shalindra Rathnasinghe & Robert S. Littlefield -- Tension of openness : an examination of menu...
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