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Relationship between intangibility and perceived risk : moderating effect of privacy, system security and general security concerns

Nepomuceno, Marcelo Vinhal; Laroche, Michael; Richard, … - In: The journal of consumer marketing 29 (2012) 3, pp. 176-189

Persistent link: https://www.econbiz.de/10009552970

Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 681-705

Persistent link: https://www.econbiz.de/10010466398

What's so funny? : the use of humor in magazine advertising in the United States, China and France

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-416

Persistent link: https://www.econbiz.de/10009267460

How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns

Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 619-629

Persistent link: https://www.econbiz.de/10010388516

How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 197-210

Persistent link: https://www.econbiz.de/10003987459

How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 3, pp. 197-211

Persistent link: https://www.econbiz.de/10008408559

What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France

Laroche, Michel; Vinhal Nepomuceno, Marcelo; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-417

Persistent link: https://www.econbiz.de/10009187041

Service quality and satisfaction: an international comparison of professional services perceptions

Ueltschy, Linda C.; Laroche, Michel; Eggert, Axel; … - In: The journal of services marketing 21 (2007) 6, pp. 410-423

Persistent link: https://www.econbiz.de/10007797743

The impact of materialism and anti-consumption lifestyles on personal debt and account balances

Nepomuceno, Marcelo Vinhal; Laroche, Michel - In: Journal of Business Research 68 (2015) 3, pp. 654-664

We investigated how anti-consumption lifestyles and materialism correlate with personal debt and account balances. The data collection was conducted in partnership with a financial institution which provided a representative sample of account holders and theirs personal debt and account...

Persistent link: https://www.econbiz.de/10011193896

Shame on you : when materialism leads to purchase intentions toward counterfeit products

Davidson, Alexander; Nepomuceno, Marcelo Vinhal; … - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 479-494

Persistent link: https://www.econbiz.de/10011998595

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