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The role of emotions in online consumer behavior : a comparison of search, experience, and credence services
Mazaheri, Ebrahim; Richard, Marie-Odile; Laroche, Michael - In: The journal of services marketing 26 (2012) 7, pp. 535-550
Persistent link: https://www.econbiz.de/10009672289
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Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin; Richard, Marie-Odile - In: Journal of business research : JBR 67 (2014) 3, pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
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How captive is your audience? : defining overall advertising involvement
Spielmann, Nathalie; Richard, Marie-Odile - In: Journal of business research : JBR 66 (2013) 4, pp. 499-505
Persistent link: https://www.econbiz.de/10009724775
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Fit or misfit of culture in marketing communication? : development of the culture-ladenness fit index
Bartikowski, Boris; Richard, Marie-Odile; Gierl, Heribert - In: Journal of business research : JBR 167 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014383210
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How captive is your audience? Defining overall advertising involvement
Spielmann, Nathalie; Richard, Marie-Odile - In: Journal of business research : JBR 66 (2013) 4, pp. 499-505
Persistent link: https://www.econbiz.de/10010087047
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A model of consumer web navigational behavior: conceptual development and application
Richard, Marie-Odile; Chandra, Ramdas - In: Journal of business research : JBR 58 (2005) 8, pp. 1019-1029
Persistent link: https://www.econbiz.de/10006713883
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Modeling the impact of internet atmospherics on surfer behavior
Richard, Marie-Odile - In: Journal of business research : JBR 58 (2005) 12, pp. 1632-1642
Persistent link: https://www.econbiz.de/10006714478
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Language influence in responses to questionnaires by bilingual respondents: A test of the Whorfian hypothesis
Richard, Marie-Odile; Toffoli, Roy - In: Journal of business research : JBR 62 (2009) 10, pp. 987-994
Persistent link: https://www.econbiz.de/10008272384
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Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile - In: Journal of business research : JBR 121 (2020), pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
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Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina; Richard, Marie-Odile; Wang, Yichuan; … - In: Journal of business research : JBR 121 (2020), pp. 476-486
Persistent link: https://www.econbiz.de/10012417369