This paper critically explores the common distinction made between words and deeds (or ideas and techniques) in the diffusion of management knowledge literature. The concern with whether management ideas are "really" being implemented in an organizational context intuitively points to the...

Purpose – The paper seeks to explore the nature and employee experience of an emergent approach to managing employees which emphasises “being yourself” through the expression of fun, individuality and difference. Design/methodology/approach – The paper utilises interviews and...