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Dark marketing: ghost in the m...
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Marketing
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37
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28
Prothero, Andrea
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Lo, Kin
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Journal of macromarketing : examining the interactions among markets, marketing, and society
41
Journal of marketing management : MM
29
European Journal of Marketing
16
Marketing theory
16
European journal of marketing : EJM
12
Journal of historical research in marketing
12
Yale School of Management Working Papers
12
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11
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11
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11
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10
Journal of macromarketing
9
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9
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8
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8
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8
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7
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7
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7
Journal of strategic marketing
7
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7
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Journal of Historical Research in Marketing
6
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6
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6
Retail and Distribution Management
6
Working paper / Federal Reserve Bank of Dallas, Research Department
6
Georgetown McDonough School of Business Research Paper
5
International Journal of Retail & Distribution Management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Research Department working paper / Federal Reserve Bank of Dallas
5
The energy journal
5
Business Horizons
4
Emerging markets review
4
European Business Review
4
Harvard-Business-Manager : das Wissen der Besten
4
Journal of Accounting and Economics
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Journal of marketing
4
Pacific-Basin finance journal
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ECONIS (ZBW)
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OLC EcoSci
139
Other ZBW resources
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RePEc
47
USB Cologne (EcoSocSci)
17
EconStor
2
USB Cologne (business full texts)
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41
Liberte, equalite, fraternite: reflections on the growth of Fair Trade and business strategy
Mcdonagh, Pierre
- In:
Journal of strategic marketing
14
(
2006
)
4
,
pp. 295-298
Persistent link: https://www.econbiz.de/10007600199
Saved in:
42
Special Issue on Sustainability as Megatrend: Journal of Macromarketing, 2014
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 89-89
Persistent link: https://www.econbiz.de/10010088955
Saved in:
43
Special Issue on Sustainability as Megatrend: Journal of Macromarketing, 2014
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 332-333
Persistent link: https://www.econbiz.de/10010018421
Saved in:
44
Special Issue on Sustainability as Megatrend: Journal of Macromarketing, 2014
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 461-461
Persistent link: https://www.econbiz.de/10010045491
Saved in:
45
Towards A Theory of Sustainable Communication in Risk Society: Relating Issues of Sustainability to Marketing Communications
McDonagh, Pierre
- In:
Journal of marketing management : MM
14
(
1998
)
6
,
pp. 591-622
Persistent link: https://www.econbiz.de/10006992166
Saved in:
46
Leap-frog marketing: The contribution of ecofeminist thought to the world of patriarchal marketing
McDonagh, Pierre
;
Prothero, Andrea
- In:
Marketing intelligence & planning
15
(
1997
)
6-7
,
pp. 361-368
Persistent link: https://www.econbiz.de/10006995727
Saved in:
47
Radical change through rigorous review? A commentary on the commodification of marketing knowledge
McDonagh, Pierre
- In:
Journal of marketing management : MM
11
(
1995
)
7
,
pp. 675-680
Persistent link: https://www.econbiz.de/10007006129
Saved in:
48
Employee job satisfaction: An empirical assessment of marketing managers as an occupationally homogeneous group
Morgan, Robert
;
McDonagh, Pierre
;
Ryan-Morgan, Tracey
- In:
Journal of managerial psychology
10
(
1995
)
2
,
pp. 10-17
Persistent link: https://www.econbiz.de/10007008645
Saved in:
49
Response to "Art versus Commerce as a Macromarketing Theme"
Bradshaw, Alan
;
Mcdonagh, Pierre
;
Marshall, David
- In:
Journal of macromarketing : examining the interactions …
26
(
2006
)
1
,
pp. 81-83
Persistent link: https://www.econbiz.de/10007222463
Saved in:
50
Hidden Mountain: The Social Avoidance of Waste
de Coverly, Edd
;
Mcdonagh, Pierre
;
O'Malley, Lisa
; …
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10008084621
Saved in:
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