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Liberte, equalite, fraternite: reflections on the growth of Fair Trade and business strategy
Mcdonagh, Pierre - In: Journal of strategic marketing 14 (2006) 4, pp. 295-298
Persistent link: https://www.econbiz.de/10007600199
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Special Issue on Sustainability as Megatrend: Journal of Macromarketing, 2014
McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 89-89
Persistent link: https://www.econbiz.de/10010088955
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Special Issue on Sustainability as Megatrend: Journal of Macromarketing, 2014
McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 332-333
Persistent link: https://www.econbiz.de/10010018421
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Special Issue on Sustainability as Megatrend: Journal of Macromarketing, 2014
McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 461-461
Persistent link: https://www.econbiz.de/10010045491
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Towards A Theory of Sustainable Communication in Risk Society: Relating Issues of Sustainability to Marketing Communications
McDonagh, Pierre - In: Journal of marketing management : MM 14 (1998) 6, pp. 591-622
Persistent link: https://www.econbiz.de/10006992166
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Leap-frog marketing: The contribution of ecofeminist thought to the world of patriarchal marketing
McDonagh, Pierre; Prothero, Andrea - In: Marketing intelligence & planning 15 (1997) 6-7, pp. 361-368
Persistent link: https://www.econbiz.de/10006995727
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Radical change through rigorous review? A commentary on the commodification of marketing knowledge
McDonagh, Pierre - In: Journal of marketing management : MM 11 (1995) 7, pp. 675-680
Persistent link: https://www.econbiz.de/10007006129
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Employee job satisfaction: An empirical assessment of marketing managers as an occupationally homogeneous group
Morgan, Robert; McDonagh, Pierre; Ryan-Morgan, Tracey - In: Journal of managerial psychology 10 (1995) 2, pp. 10-17
Persistent link: https://www.econbiz.de/10007008645
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Response to "Art versus Commerce as a Macromarketing Theme"
Bradshaw, Alan; Mcdonagh, Pierre; Marshall, David - In: Journal of macromarketing : examining the interactions … 26 (2006) 1, pp. 81-83
Persistent link: https://www.econbiz.de/10007222463
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Hidden Mountain: The Social Avoidance of Waste
de Coverly, Edd; Mcdonagh, Pierre; O'Malley, Lisa; … - In: Journal of macromarketing : examining the interactions … 28 (2008) 3, pp. 289-303
Persistent link: https://www.econbiz.de/10008084621