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Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction
Orth, Ulrich R.; Green, Mark T. - In: Journal of retailing and consumer services 16 (2009) 4, pp. 248-260
Persistent link: https://www.econbiz.de/10008891503
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The influence of nostalgic memories on consumer exploratory tendencies: Echoes from scents past
Orth, Ulrich R.; Bourrain, Aurelie - In: Journal of retailing and consumer services 15 (2008) 4, pp. 277-287
Persistent link: https://www.econbiz.de/10008052308
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Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.; Marchi, Renata de - In: Journal of marketing theory and practice 15 (2007) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10009884884
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Ambient temperature in online service environments
Orth, Ulrich R.; Spielmann, Nathalie; Meyer, Caroline - In: Journal of service research 26 (2023) 2, pp. 155-172
Persistent link: https://www.econbiz.de/10014246202
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Vanishing boycott impetus : why and how consumer participation in a boycott decreases over time
Lasarov, Wassili; Hoffmann, Stefan; Orth, Ulrich R. - In: Journal of business ethics : JBE 182 (2023) 4, pp. 1129-1154
Persistent link: https://www.econbiz.de/10014228272
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Understanding German consumers' intention to adopt COVID-19 infection prevention measures : a moral decoupling perspective
Böhm, Rebekka A.; Orth, Ulrich R. - In: Business & society 63 (2024) 4, pp. 988-1029
Persistent link: https://www.econbiz.de/10014577823