Vanishing boycott impetus : why and how consumer participation in a boycott decreases over time
Year of publication: |
2023
|
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Authors: | Lasarov, Wassili ; Hoffmann, Stefan ; Orth, Ulrich R. |
Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 182.2023, 4, p. 1129-1154
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Subject: | Boycott | Dynamics | Hot/cool cognition | Perceived egregiousness | Konsumentenboykott | Consumer boycott | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
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