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Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Proksch, Michael; Orth, Ulrich R.; Bethge, Franziska - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 318-326
Persistent link: https://www.econbiz.de/10010155044
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Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior
Schmalz, Sebastian; Orth, Ulrich R. - In: Psychology & marketing 29 (2012) 11, pp. 869-885
Persistent link: https://www.econbiz.de/10010031037
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Understanding German consumers' intention to adopt COVID-19 infection prevention measures : a moral decoupling perspective
Böhm, Rebekka A.; Orth, Ulrich R. - In: Business & society 63 (2024) 4, pp. 988-1029
Persistent link: https://www.econbiz.de/10014577823
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EDITOR'S COMMENTS - Estimating Optimal Prices for Wine Exhibition Awards Using Comparative Judgements
Orth, Ulrich R.; Krska, Pavel - In: Journal of food products marketing 7 (2001) 1-2, pp. 81-96
Persistent link: https://www.econbiz.de/10007169264
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EDITOR'S COMMENTS - Product Promotion by Attractive Communicators
Orth, Ulrich R.; Létal, Ji-i. - In: Journal of food products marketing 7 (2001) 1-2, pp. 15-34
Persistent link: https://www.econbiz.de/10007169268
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The influence of nostalgic memories on consumer exploratory tendencies: Echoes from scents past
Orth, Ulrich R.; Bourrain, Aurelie - In: Journal of retailing and consumer services 15 (2008) 4, pp. 277-287
Persistent link: https://www.econbiz.de/10008052308
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Consumer Response to Sex Role Portrayals in Advertisements - Effects of Incongruity and Prejudices on Emotions and Attitudes
Orth, Ulrich R.; Holancova, Denisa - In: Journal of advertising : official publication of the … 32 (2003) 4, pp. 77-90
Persistent link: https://www.econbiz.de/10008117807
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The influence of nostalgic memories on consumer exploratory tendencies: Echoes from scents past
Orth, Ulrich R.; Bourrain, Aurelie - In: Journal of retailing and consumer services 15 (2008) 4, pp. 277-288
Persistent link: https://www.econbiz.de/10008883312
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Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction
Orth, Ulrich R.; Green, Mark T. - In: Journal of retailing and consumer services 16 (2009) 4, pp. 248-260
Persistent link: https://www.econbiz.de/10008891503
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Ambient temperature in online service environments
Orth, Ulrich R.; Spielmann, Nathalie; Meyer, Caroline - In: Journal of service research 26 (2023) 2, pp. 155-172
Persistent link: https://www.econbiz.de/10014246202