Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior
Year of publication: |
2012
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Authors: | Schmalz, Sebastian ; Orth, Ulrich R. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 11, p. 869-885
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