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The evolution of self-regulati...
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Journal of current issues and research in advertising : JCIRA
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The evolution of self-regulation in food advertising : an analysis of CARU cases from 2000 - 2010
Hoy, Mariea Grubbs
;
Childers, Courntey Carpenter
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 257-290
Persistent link: https://www.econbiz.de/10009557908
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2
Partnering with parents : suggestions for food marketers and retailers in the ongoing childhood obesity debate
Childers, Courntey Carpenter
;
Hoy, Mariea Grubbs
- In:
Journal of food products marketing
18
(
2012
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10009532560
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3
# Sponsored # Ad: agency perspective on influencer marketing campaigns
Childers, Courntey Carpenter
;
Lemon, Laura L.
;
Hoy, …
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012243132
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4
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
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5
A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand
Punyapiroje, Chompunuch
;
Morrison, Margaret
;
Hoy, …
- In:
Journal of current issues and research in advertising : …
24
(
2002
)
2
,
pp. 51
Persistent link: https://www.econbiz.de/10008118611
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6
Online privacy and security proctices of the 100 largest US nonprofit organizations
Hoy, Mariea Grubbs
;
Phelps, Joseph
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10003819446
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7
Tapping into Simmons OneView : a method for deconstructing aggregate data for advertising research
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011304679
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8
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
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9
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
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10
Principles in action : an examination of food and drug administration letters involving violative Internet promotions from 1997 to 2012
Hoy, Mariea Grubbs
;
Park, Jin Seong
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10010439144
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