# Sponsored # Ad: agency perspective on influencer marketing campaigns
Courtney Carpenter Childers, Laura L. Lemon, and Mariea G. Hoy
| Year of publication: |
2019
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|---|---|
| Authors: | Childers, Courntey Carpenter ; Lemon, Laura L. ; Hoy, Mariea Grubbs |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 40.2019, 3, p. 258-274
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| Subject: | Prinzipal-Agent-Theorie | Agency theory | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Sponsoring | Sponsorship |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2018.1521113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243132