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The effect of 3-D product visu...
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Li, Hairong
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Zhou, Nan
7
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6
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5
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Journal of advertising : official publication of the American Academy of Advertising
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2
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ECONIS (ZBW)
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Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
International journal of advertising : the quarterly …
38
(
2009
)
4
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009976412
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42
Consumer learning and the effects of virtual experience relative to indirect and direct product experience
Daugherty, Terry
;
Li, Hairong
;
Biocca, Frank
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 568-586
Persistent link: https://www.econbiz.de/10008068021
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43
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
Rifon, Nora J.
;
Choi, Sejung Marina
;
Trimble, Carrie S.
; …
- In:
Journal of advertising : official publication of the …
33
(
2004
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10008117527
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44
Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
Edwards, Steven M.
;
Li, Hairong
;
Lee, Joo-Hyun
- In:
Journal of advertising : official publication of the …
31
(
2002
)
3
,
pp. 83-96
Persistent link: https://www.econbiz.de/10008118658
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45
Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
Li, Hairong
;
Daugherty, Terry
;
Biocca, Frank
- In:
Journal of advertising : official publication of the …
31
(
2002
)
3
,
pp. 43-58
Persistent link: https://www.econbiz.de/10008118661
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46
Measuring the Intrusiveness of Advertisements: Scale Development and Validation
Li, Hairong
;
Edwards, Steven M.
;
Lee, Joo-Hyun
- In:
Journal of advertising : official publication of the …
31
(
2002
)
2
,
pp. 37-48
Persistent link: https://www.econbiz.de/10008118828
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47
Introduction to the Special Section on the Economic Dimensions of Advertising Media Audiences
Wildman, Steven
;
Li, Hairong
;
Napoli, Philip
- In:
Journal of advertising : official publication of the …
35
(
2006
)
2
,
pp. 99-100
Persistent link: https://www.econbiz.de/10008126615
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48
THE INTERNET - The Interactive Web: Toward a New Discipline
Li, Hairong
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10008993736
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49
Testing the effects of a coping orientation program in reducing newcomers' psychological contract breach : a field experiment
Li, Hairong
;
Yao, Xiang
;
Zhao, Teng
;
Lai, Lei
;
Fan, Jinyan
- In:
Journal of vocational behavior
138
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013453729
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50
Occupational self-efficacy, job crafting and job satisfaction in newcomer socialization : a moderated mediation model
Yang, Yingxi
;
Zhou, Yong
;
Peng, Siyi
;
Li, Hairong
- In:
Journal of managerial psychology
38
(
2023
)
2
,
pp. 131-143
Persistent link: https://www.econbiz.de/10014228818
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