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It's time for TGA : truly good advertising

Dahlén, Micael - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 123-131

Persistent link: https://www.econbiz.de/10012582503

"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect

Dahlén, Micael; Sjödin, Henrik; Thorbjørnsen, Helge; … - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1825-1840

Persistent link: https://www.econbiz.de/10010205976

Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines

Colliander, Jonas; Dahlén, Micael - In: Journal of advertising research 51 (2011) 1, pp. 313-320

Persistent link: https://www.econbiz.de/10009127041

Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns

Dahlén, Micael; Karsberg, John; Sagfossen, Sofie; … - In: Journal of advertising research 60 (2020) 4, pp. 417-425

Persistent link: https://www.econbiz.de/10012495770

Effects of nonstereotyped occupational gender role portrayal in advertising : how showing women in male-stereotyped job roles sends positive signals about brands

Liljedal, Karina T.; Berg, Hanna; Dahlén, Micael - In: Journal of advertising research 60 (2020) 2, pp. 179-196

Persistent link: https://www.econbiz.de/10012293507

Vad händer nu med framtiden? : 20 visioner om Sverige efter Corona

Kuylenstierna, Johan (interviewee); … - 2020

Coronapandemin har förändrat förutsättningarna för framtiden. Men varje kris har ett slut. Vad ska vi göra då? Journalisten Christian von Essen har i sin podcast Heja Framtiden intervjuat mängder av visionärer. Nu återvänder han till 20 av dem för en uppföljande diskussion om livet...

Persistent link: https://www.econbiz.de/10012264264

Quantifying the advertising-creativity assessments of consumers versus advertising professionals : does it matter whom you ask?

Modig, Erik; Dahlén, Micael - In: Journal of advertising research 60 (2020) 3, pp. 324-336

Persistent link: https://www.econbiz.de/10012301364

The language backfire effect : how frontline employees decrease customer satisfaction through language use

Holmqvist, Jonas; Van Vaerenbergh, Yves; Lunardo, Renaud; … - In: Journal of retailing 95 (2019) 2, pp. 115-129

Persistent link: https://www.econbiz.de/10012102960

Consumers' response to other consumers' participation in new product development

Liljedal, Karina T.; Dahlén, Micael - In: Journal of marketing communications 24 (2018) 3, pp. 217-229

Persistent link: https://www.econbiz.de/10011852947

Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM

Thorbjørnsen, Helge; Dahlén, Micael; Lange, Fredrik - In: International journal of advertising : the review of … 39 (2020) 3, pp. 433-444

Persistent link: https://www.econbiz.de/10012200493

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