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Internationalizing sales research : current status, opportunities, and challenges
Panagopoulos, Nikolaos G.; Lee, Nick; Pullins, Ellen; … - In: The journal of personal selling & sales management : JPSSM 31 (2011) 3, pp. 219-242
Persistent link: https://www.econbiz.de/10009270851
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International selling and sales management : sales force research beyond geographic boundaries
Baldauf, Artur; Lee, Nick - In: The journal of personal selling & sales management : JPSSM 31 (2011) 3, pp. 211-217
Persistent link: https://www.econbiz.de/10009270857
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Sales force social exchange in problem resolution situations
Lee, Nick; Cadogan, John W. - In: Industrial marketing management : the international … 38 (2009) 3, pp. 355-372
Persistent link: https://www.econbiz.de/10003841152
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Marketing dimensions in the prescription pharmaceutical industry : a systematic literature review
Stros, Michael; Lee, Nick - In: Journal of strategic marketing 23 (2015) 4, pp. 318-336
Persistent link: https://www.econbiz.de/10011405798
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Introduction to the special section on interpretive consumer research
Lee, Nick; Dobscha, Susan - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
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Comment on "Improper use of endogenous formative variables"
Rigdon, Edward E. - In: Journal of business research : JBR 67 (2014) 1, pp. 2800-2802
Persistent link: https://www.econbiz.de/10010235317
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The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven; O'Dwyer, Michele; O'Malley, Lisa; Lee, Nick - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
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Consumer stockpiling across cultures during the COVID-19 pandemic
Ahmadi, Iman; Habel, Johannes; Jia, Miaolai; Lee, Nick; … - In: Journal of international marketing 30 (2022) 2, pp. 28-37
Persistent link: https://www.econbiz.de/10013257808
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Formative variables are unreal variables : why the formative MIMIC model is invalid
Cadogan, John W.; Lee, Nick; Chamberlain, Laura - In: AMS review : official publication of the Academy of … 3 (2013) 1, pp. 38-49
Persistent link: https://www.econbiz.de/10009740014
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MIMIC models and formative measurement : some thoughts on Lee, Cadogan & Chamberlain
Diamantopoulos, Adamantios - In: AMS review : official publication of the Academy of … 3 (2013) 1, pp. 30-37
Persistent link: https://www.econbiz.de/10009740026