Alfian, Ganjar; Ijaz, Muhammad Fazal; Syafrudin, Muhammad; … - In: Asia Pacific Journal of Marketing and Logistics 31 (2019) 1, pp. 265-290
Purpose: The purpose of this paper is to propose customer behavior analysis based on real-time data processing and association rule for digital signage-based online store (DSOS). The real-time data processing based on big data technology (such as NoSQL MongoDB and Apache Kafka) is utilized to...