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Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah; Ho, Benjamin; Joshi, Yogesh V. - 2011
Persistent link: https://www.econbiz.de/10009376785
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Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.; Berger, Jonah - 2010
Persistent link: https://www.econbiz.de/10009377074
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Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta - 2010
Persistent link: https://www.econbiz.de/10009377076
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Message splitting : using attention-grabbing material to increase prosocial behavior
Fast, Nathanael J.; Berger, Jonah - 2010
Persistent link: https://www.econbiz.de/10009377077
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Can losing lead to winning?
Berger, Jonah; Pope, Devin - In: Management science : journal of the Institute for … 57 (2011) 5, pp. 817-827
Persistent link: https://www.econbiz.de/10009153918
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From Karen to Katie : using baby names to understand cultural evolution
Berger, Jonah; Bradlow, Eric T.; Braunstein, Alex; … - 2012
Persistent link: https://www.econbiz.de/10009503894
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Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy; Berger, Jonah; Van Boven, Leaf - 2012
Persistent link: https://www.econbiz.de/10009505614
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How interest shapes word-of-mouth over different channels
Berger, Jonah; Iyengar, Radha - 2012
Persistent link: https://www.econbiz.de/10009505617
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What makes online content viral?
Berger, Jonah; Milkman, Katherine L. - In: Journal of marketing research : JMR 49 (2012) 2, pp. 192-205
Persistent link: https://www.econbiz.de/10009524201
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How interest shapes word-of-mouth over different channels
Berger, Jonah; Iyengar, Radha - In: MSI reports : working paper series (2011) 3, pp. 3-37
Persistent link: https://www.econbiz.de/10009531738