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SIGNALWIRKUNG
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Consumer behaviour
31
Konsumentenverhalten
31
Viral marketing
16
Virales Marketing
16
Communication
10
Kommunikation
10
Personality psychology
10
Persönlichkeitspsychologie
10
Social Web
10
Social web
10
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9
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9
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7
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7
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7
Soziales Verhalten
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natural language processing
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language
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word of mouth
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English
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German
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Berger, Jonah
115
Packard, Grant
12
Sela, Aner
10
Chan, Cindy
7
Van Boven, Leaf
6
Chen, Zoey
5
Rasmussen, Scott J.
5
Sorensen, Alan T.
5
Draganska, Michaela
4
Heath, Chip
4
Moore, Sarah G.
4
Simonson, Itamar
4
Bhattacharjee, Amit
3
Boghrati, Reihane
3
Bradlow, Eric T.
3
Ho, Benjamin
3
Humphreys, Ashlee
3
Iyengar, Radha
3
Iyengar, Raghuram
3
Liu, Wendy
3
Menon, Geeta
3
Milkman, Katherine L.
3
Moe, Wendy W.
3
Pope, Devin
3
Schweidel, David A.
3
Ward, Morgan
3
Wheeler, S. Christian
3
Attai, Deanna J.
2
Berry, Leonard L.
2
Buechel, Eva C.
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Dahl, Darren W.
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Danaher, Tracey S.
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Fitzsimons, Gráinne
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Ho, Ben
2
Howard, Chuck
2
Joshi, Yogesh V.
2
Ludwig, Stephan
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McShane, Blake
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Meredith, Marc
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Graduate School of Business, Stanford University
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of marketing research : JMR
13
Working papers / Wharton School, University of Pennsylvania / Marketing
13
Journal of Consumer Research
10
Journal of consumer research : JCR ; an interdisciplinary journal
8
MSI reports : working paper series
8
Harvard-Business-Manager : das Wissen der Besten
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Harvard business review : HBR
2
Journal of service research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Research Papers / Graduate School of Business, Stanford University
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Research paper series / Stanford Graduate School of Business
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Consumer psychology in a social media world
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Consumer psychology review
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GfK marketing intelligence review
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GfK marketing intelligence review : Marketingforschung für die Praxis
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Economic Psychology
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Journal of advertising research
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
76
OLC EcoSci
23
RePEc
16
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21
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
-
2011
Persistent link: https://www.econbiz.de/10009376785
Saved in:
22
Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.
;
Berger, Jonah
-
2010
Persistent link: https://www.econbiz.de/10009377074
Saved in:
23
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
24
Message splitting : using attention-grabbing material to increase prosocial behavior
Fast, Nathanael J.
;
Berger, Jonah
-
2010
Persistent link: https://www.econbiz.de/10009377077
Saved in:
25
Can losing lead to winning?
Berger, Jonah
;
Pope, Devin
- In:
Management science : journal of the Institute for …
57
(
2011
)
5
,
pp. 817-827
Persistent link: https://www.econbiz.de/10009153918
Saved in:
26
From Karen to Katie : using baby names to understand cultural evolution
Berger, Jonah
;
Bradlow, Eric T.
;
Braunstein, Alex
; …
-
2012
Persistent link: https://www.econbiz.de/10009503894
Saved in:
27
Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2012
Persistent link: https://www.econbiz.de/10009505614
Saved in:
28
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
-
2012
Persistent link: https://www.econbiz.de/10009505617
Saved in:
29
What makes online content viral?
Berger, Jonah
;
Milkman, Katherine L.
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10009524201
Saved in:
30
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10009531738
Saved in:
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