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SIGNALWIRKUNG
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Consumer behaviour
31
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Viral marketing
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Berger, Jonah
115
Packard, Grant
12
Sela, Aner
10
Chan, Cindy
7
Van Boven, Leaf
6
Chen, Zoey
5
Rasmussen, Scott J.
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Sorensen, Alan T.
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Moore, Sarah G.
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Bhattacharjee, Amit
3
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of marketing research : JMR
13
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13
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10
Journal of consumer research : JCR ; an interdisciplinary journal
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Consumer psychology in a social media world
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
76
OLC EcoSci
23
RePEc
16
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51
Bitte ändere dich!
Berger, Jonah
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
7
,
pp. 90-91
Persistent link: https://www.econbiz.de/10012288172
Saved in:
52
Motivations for consumer engagement with social media
Buechel, Eva C.
;
Berger, Jonah
- In:
Consumer psychology in a social media world
,
(pp. 3-22)
.
2016
Persistent link: https://www.econbiz.de/10011585773
Saved in:
53
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
54
Does time of day affect variety-seeking?
Wight, Kelley Gullo
;
Berger, Jonah
;
Etkin, Jordan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10012033921
Saved in:
55
Microblogging and the value of undirected communication
Buechel, Eva C.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
Saved in:
56
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
57
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
58
How self-control shapes the meaning of choice
Sela, Aner
;
Berger, Jonah
;
Kim, Joshua
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 724-737
Persistent link: https://www.econbiz.de/10011780538
Saved in:
59
Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.
;
Du, Katherine M.
;
Berger, Jonah
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10012522232
Saved in:
60
How concrete language shapes customer satisfaction
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 787-806
Persistent link: https://www.econbiz.de/10012434461
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