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SIGNALWIRKUNG
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Consumer behaviour
31
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31
Viral marketing
16
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10
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Berger, Jonah
115
Packard, Grant
12
Sela, Aner
10
Chan, Cindy
7
Van Boven, Leaf
6
Chen, Zoey
5
Rasmussen, Scott J.
5
Sorensen, Alan T.
5
Draganska, Michaela
4
Heath, Chip
4
Moore, Sarah G.
4
Simonson, Itamar
4
Bhattacharjee, Amit
3
Boghrati, Reihane
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Bradlow, Eric T.
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Ho, Benjamin
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Iyengar, Radha
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Liu, Wendy
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Menon, Geeta
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Moe, Wendy W.
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Ward, Morgan
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Ho, Ben
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Howard, Chuck
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Joshi, Yogesh V.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of marketing research : JMR
13
Working papers / Wharton School, University of Pennsylvania / Marketing
13
Journal of Consumer Research
10
Journal of consumer research : JCR ; an interdisciplinary journal
8
MSI reports : working paper series
8
Harvard-Business-Manager : das Wissen der Besten
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Consumer psychology in a social media world
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Economic Psychology
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ECONIS (ZBW)
76
OLC EcoSci
23
RePEc
16
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81
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Raghuram
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10010005586
Saved in:
82
Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
- In:
Journal of consumer research : JCR ; an …
40
(
2013
),
pp. S288
Persistent link: https://www.econbiz.de/10010135630
Saved in:
83
Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
- In:
Journal of consumer research : JCR ; an …
39
(
2012
)
3
,
pp. 561-574
Persistent link: https://www.econbiz.de/10010030769
Saved in:
84
Commentary: using language to improve health
Berger, Jonah
;
Packard, Grant
- In:
Journal of service research
26
(
2023
)
4
,
pp. 514-516
Persistent link: https://www.econbiz.de/10014580303
Saved in:
85
Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors
Berger, Jonah
;
Rand, Lindsay
- In:
Journal of consumer research : JCR ; an …
35
(
2008
)
3
,
pp. 509-518
Persistent link: https://www.econbiz.de/10008109405
Saved in:
86
What Makes Online Content Viral?
Berger, Jonah
;
Milkman, Katherine L
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10009848169
Saved in:
87
Food, sex and the hunger for distinction
Berger, Jonah
;
Shiv, Baba
- In:
Journal of consumer psychology : the official journal …
21
(
2011
)
4
,
pp. 464-473
Persistent link: https://www.econbiz.de/10009332954
Saved in:
88
Can Losing Lead to Winning?
Berger, Jonah
;
Pope, Devin
- In:
Management science : journal of the Institute for …
57
(
2011
)
5
,
pp. 817-828
Persistent link: https://www.econbiz.de/10009014351
Saved in:
89
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
90
Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
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