Purpose – One role of a foreign subsidiary within a multinational corporation's (MNC's) global portfolio is to connect the MNC to foreign customers. To examine this key customer contact point, this study aims to examine the linkages between local market conditions and strategic orientation,...

The Eastern European Economies offer many major business opportunities but due to the transitional nature of their economies, these are highly complex and fraught with the socialist cultural disposition. There is a dearth of research into the nature of these opportunities/complexities,...

Purpose: The purpose of this paper was to investigate antecedents and results of strategic choices of multinational corporation (MNC) subsidiaries in Croatia economy. Hence, the authors examined knowledge management and its association with performance. Additionally, they explored which of the...

Purpose – The purpose of this paper is to analyze the intersection of two literature streams: that of strategy and supply chain management (SCM). This review should create a better understanding of “strategic SCM” by focussing on relevant theories in the strategic management field and...

Technology transfer from multinational corporations to local subsidiaries is essential for successful local market operations. In this study, the environment-strategy-performance framework is used to investigate the effects of market and cultural environmental factors on international technology...