Kamakura, Wagner; Mela, Carl; Ansari, Asim; Bodapati, Anand - In: Marketing Letters 16 (2005) 3, pp. 279-291
Customer relationship management (CRM) typically involves tracking individual customer behavior over time, and using this knowledge to configure solutions precisely tailored to the customers' and vendors' needs. In the context of choice, this implies designing longitudinal models of choice over...