Cambra-Fierro, Jesús; Berbel-Pineda, Juan M.; … - In: Journal of Business Economics and Management 12 (2011) 3, pp. 503-528
<title>Abstract</title> Research and practice show that effective management of service recovery processes boosts customer satisfaction. Under this assumption, the purpose of this paper is to analyze a set of factors which may determine satisfaction with recovery processes and loyalty. We also analyze the role...