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An innovative approach to reducing risks associated with infant feeding : the use of technology

Gallegos, Danielle; Russell-Bennett, Rebekah; Previte, … - In: Journal of nonprofit & public sector marketing 23 (2011) 4, pp. 327-347

Persistent link: https://www.econbiz.de/10009411307

Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates : MumBubConnect

Russell-Bennett, Rebekah; Gallegos, Danielle; Previte, … - In: Social marketing and behaviour change : models, theory …, (pp. 66-74). 2014

Persistent link: https://www.econbiz.de/10010477282

The value of health and wellbeing : an empirical model of value creation in social marketing

Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524

Persistent link: https://www.econbiz.de/10010189411

Designing a medicalized wellness service : balancing hospitality and hospital features

Russell-Bennett, Rebekah; Glavas, Charmaine; Previte, … - In: The service industries journal 37 (2017) 9/10, pp. 657-680

Persistent link: https://www.econbiz.de/10011718020

The role of emotional value for reading and giving eWOM in altruistic services

Previte, Josephine; Russell-Bennett, Rebekah; Mulcahy, Rory - In: Journal of business research : JBR 99 (2019), pp. 157-166

Persistent link: https://www.econbiz.de/10012023590

The value of health and wellbeing: an empirical model of value creation in social marketing

Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524

Persistent link: https://www.econbiz.de/10010175787

A social marketing approach to value creation in a well-women's health service

Zainuddin, Nadia; Previte, Josephine; Russell-Bennett, … - In: Journal of marketing management : MM 27 (2011) 3, pp. 361-386

Persistent link: https://www.econbiz.de/10008884644

A social marketing approach to value creation in a well-women's health service

Zainuddin, Nadia; Previte, Josephine; Russell-Bennett, … - In: Journal of marketing management : MM 27 (2011) 3, pp. 361-386

Persistent link: https://www.econbiz.de/10008847758

Enabling a service thinking mindset : practices for the global service ecosystem

Alkire, Linda; Russell-Bennett, Rebekah; Previte, Josephine - In: Journal of service management 34 (2023) 3, pp. 580-602

Persistent link: https://www.econbiz.de/10014338189

The value of health and wellbeing: an empirical model of value creation in social marketing

Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European Journal of Marketing 47 (2013) 9, pp. 1504-1524

Purpose – The purpose of this paper is to investigate the role of multiple actors in the value creation process for a preventative health service, and observe the subsequent impact on key service outcomes of satisfaction and customer behaviour intentions to use a preventative health service...

Persistent link: https://www.econbiz.de/10014724312