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MAKE IT COUNT 2018 : industry case study
Knox, Kathy; Parkinson, Joy; Ali Ahani; Neilsen, Filippa - In: Broadening cultural horizons in social marketing : …, (pp. 153-177). 2021
Persistent link: https://www.econbiz.de/10012317865
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Just how prepared are you? : an application of marketing segmentation and theory of planned behavior for disaster preparation
Daellenbach, Kate; Parkinson, Joy; Krisjanous, Jayne - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 413-443
Persistent link: https://www.econbiz.de/10011956575
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Engaging the front line : the important role of practitioner papers in health marketing and practical guidance to facilitate publication
Parkinson, Joy; Sherring, Phill; Foote, Liz; Davey, Janet - In: Health marketing quarterly 41 (2024) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10014575140
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The Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impact
Parkinson, Joy; Clark, Kristen; McIntosh, Tegan - In: Health marketing quarterly 41 (2024) 1, pp. 11-32
Persistent link: https://www.econbiz.de/10014575142
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Online third places : supporting well-being through identifying and managing unintended consequences
Parkinson, Joy; Schuster, Lisa; Mulcahy, Rory - In: Journal of service research 25 (2022) 1, pp. 108-125
Persistent link: https://www.econbiz.de/10012887041
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Preventing littering : it's not all about sticks!
Al-mosa, Yara; Parkinson, Joy; Rundle-Thiele, Sharyn - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 371-394
Persistent link: https://www.econbiz.de/10013417406
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Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet; O'Brien, Ingrid M.; Ouschan, Robyn; … - In: Industrial marketing management : the international … 105 (2022), pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
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Co-creating and evaluating social marketing programs : a living lab approach
Saleme, Pamela; Dietrich, Timo; Pang, Bo; Parkinson, Joy - In: Journal of social marketing : JSOCM 13 (2023) 3, pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
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SDG commentary: services that enable well-being of the human species
Hammedi, Wafa; Parkinson, Joy; Patrício, Lia - In: The journal of services marketing 38 (2024) 2, pp. 153-163
Persistent link: https://www.econbiz.de/10014473607
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The importance of health marketing and a research agenda
Parkinson, Joy; Davey, Janet - In: Health marketing quarterly 40 (2023) 4, pp. 347-351
Persistent link: https://www.econbiz.de/10014422170