Given the increasing popularity of the Internet as a medium to convey advertising messages, limited empirical research has been published concerning Internet consumers' attitudes to advertising on the Internet. This paper investigates consumer attitudes to Internet advertising, and specifically...

cover -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Is there an intersection between "market justice" and "social justice"? -- Examining alcohol management practices in community sports clubs: a systems approach -- The role of corporate social marketing -- Travelling alone or travelling far?...

Purpose This paper aims to provide guidance on how midstream social marketing can be used to understand and address wicked problems through adopting a collaborative systems integration approach conceptualised from a macromarketing perspective. Design/methodology/approach Rothschild’s...

Purpose The purpose of this study is to investigate the influence of macro-level regulatory systems on alcohol management for community sport organisations (CSOs). It examines how alcohol regulations translate into meso-level management actions and interactions that impact alcohol consumption in...

Purpose The purpose of this paper is to explore the meso-level social forces that influence moderate drinking in young women’s friendship groups through the application of social capital theory. Design/methodology/approach A qualitative inquiry was undertaken utilising peer-paired and small...