Purpose – This study sets out to capture the consumer perspective regarding the purchase request relationship between parent and child. Design/methodology/approach – This interpretive study enhances an understanding of these purchase request experiences as they are lived by respondents. The...

Purpose: This paper aims to understand the relationship between family togetherness and consumption. This is important given the inherent tension permeating discourses of family consumption and a lack of a critical understanding about how togetherness is experienced, expressed and performed....

Purpose: The purpose of this paper is to offer a critical reflection on the experience and challenges associated with conducting a family ethnography along with methodological guidance that generates insights for future researchers. Design/methodology/approach: This paper uses a family...