Purpose – The purpose of this study is to explore four integrative supply chain practices – customer information technology (IT) integration, supplier IT integration, customer collaboration, and supplier collaboration – using a service‐dominant logic (SDL) lens to inform their...

Purpose – The purpose of this paper is to examine the use of specific supply chain information technologies (IT) for e‐commerce, e‐procurement, and enterprise resource planning (ERP), when implementing lean practices to achieve mass customization (MC) performance. The study further...