"This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher

"This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different...

1. E-consumer behaviour / M. Bourlakis, S. Papagiannidis, Helen Fox -- 2. Putting the human back into e-business / Khalid Aldiri, Dave Hobbs, Rami Qahwaji -- 3. The driving forces of customer loyalty / T. Cheng, L. Lai, A. Yeung -- 4. E-business decision making by agreement / William Tastle,...

"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and...

Small and medium-sized enterprises (SMEs) play a critical role in rejuvenating and sustaining the modern economy, generating substantial employment and serving as important innovation engines for the global economy. This book aims to spread research conducted on SMEs internationally and place it...

"This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher.

"This book is both a snapshot of e-business as it is today and a window into the many developments already underway and is aimed at those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and...

"This book addresses the many new emerging ideas and applications in electronic commerce and presents tools and techniques in all aspects of e-commerce development and management in the digital economy"--Provided by publisher.