Diverse methods in customer relationship marketing and management

In Lee, editor.

"This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage"--

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Year of publication:	2018
Other Persons:	Lee, In (ed.)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global
Subject:	Beziehungsmarketing \| Relationship marketing \| Diversity Management \| Diversity management

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Extent:	1 Online-Ressource(22 PDFs (xvii, 333 pages))
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5225-5620-6 ; 978-1-5225-5619-0
Other identifiers:	10.4018/978-1-5225-5619-0 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012393855