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Commercials as Context for Other Commercials
Poncin, Ingrid; Derbaix, Christian - In: International journal of advertising : the quarterly … 38 (2009) 3, pp. 33-51
Persistent link: https://www.econbiz.de/10009976401
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A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty
Audrain-Pontevia, Anne-Françoise; N’Goala, Gilles; … - In: Journal of retailing and consumer services 20 (2013) 5, pp. 445-452
Persistent link: https://www.econbiz.de/10010142742
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Études - Le placement de produits : un nouvel outil de persuasion de l'enfant consommateur ?
Poncin, Ingrid - In: Revue française du marketing (2007) 214, pp. 43-60
Persistent link: https://www.econbiz.de/10007938993
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Commercials as Context for Other Commercials
Poncin, Ingrid; Derbaix, Christian - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 33-50
Persistent link: https://www.econbiz.de/10008303122
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Enhancing playful customer experience with personalization
Lambillotte, Laetitia; Magrofuoco, Nathan; Poncin, Ingrid; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013366295
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Customers facing companies' content personalisation attempts : paradoxical tensions, strategies and managerial insights
Lambillotte, Laetitia; Poncin, Ingrid - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 213-243
Persistent link: https://www.econbiz.de/10014299240
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Gamification's role in fostering user engagement with healthy food-based digital content
Charry, Karine; Poncin, Ingrid; Kullak, Avreliane; … - In: Psychology & marketing 41 (2024) 1, pp. 69-85
Persistent link: https://www.econbiz.de/10014467468
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The impacts of the use of data analytics and the performance of consulting activities on perceived internal audit quality
Betti, Nathanaël; DeSimone, Steven M.; Gray, Joy; … - In: Journal of accounting & organizational change : JAOC 20 (2024) 2, pp. 334-361
Persistent link: https://www.econbiz.de/10014496987
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Breaking down the crowd of backers : profiling cooperative strategies on a reward-based crowdfunding platform
Leclercq, Thomas; Poncin, Ingrid - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1366-1390
Persistent link: https://www.econbiz.de/10014427179
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Technologies, expériences, services et au-delà ! : plaidoyer pour développer la recherche sur les technologies, les expériences et les services
Poncin, Ingrid; Hammedi, Wafa; Lancelot Miltgen, Caroline - In: Recherche et applications en marketing : RAM 37 (2022) 4, pp. 3-14
Persistent link: https://www.econbiz.de/10013435421