Meyer, Patrick; Spreer, Philipp; Gutknecht, Klaus - In: Marketing Review St.Gallen 39 (2022) 5, pp. 46-54
The use of service robots in retailing has been steadily gaining momentum over the past decade. Research has primarily focused on customer adoption. However, without addressing the reservations of frontstage employees, an effective adoption of service robots will not happen. This study presents...