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Emotional Information Management: Concept development and measurement in public service announcements

Taute, Harry A.; Huhmann, Bruce A.; Thakur, Ramendra - In: Psychology & marketing 27 (2010) 5, pp. 417-445

Persistent link: https://www.econbiz.de/10008402949

Effects of Changing Public Policies of Cultural Protectionism on Sources of Cultural Identity and Consumer Information

Huhmann, Bruce A.; Saqib, Najam U. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 75-88

Persistent link: https://www.econbiz.de/10007748593

The Relationship between task complexity and information search: The role of self-efficacy

Hu, Jing; Huhmann, Bruce A.; Hyman, Michael R. - In: Psychology & marketing 24 (2007) 3, pp. 253-270

Persistent link: https://www.econbiz.de/10007594085

Print advertising: Executional factors and the RPB Grid

Huhmann, Bruce A.; Franke, George R.; Mothersbaugh, David L. - In: Journal of business research : JBR 65 (2012) 6, pp. 849-855

Persistent link: https://www.econbiz.de/10009967327

An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising : the moderating role of product involvement

Limbu, Yam B.; Huhmann, Bruce A.; Peterson, Robin T. - In: International journal of pharmaceutical and healthcare … 6 (2012) 1, pp. 23-38

Persistent link: https://www.econbiz.de/10010005811

Anthropomorphic responses to new-to-market logos

Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1, pp. 122-140

Persistent link: https://www.econbiz.de/10010093122

Appeals in Korean magazine advertising: A content analysis and cross-cultural comparison

Jeon, Woochang; Franke, George R.; Huhmann, Bruce A.; … - In: Asia Pacific journal of management : APJM ; a … 16 (1999) 2, pp. 249-258

Persistent link: https://www.econbiz.de/10006388898

Pharmaceutical advertising in the USA: Information or influence?

Main, Kelley J.; Argo, Jennifer J.; Huhmann, Bruce A. - In: International journal of advertising : the quarterly … 23 (2004) 1, pp. 119-142

Persistent link: https://www.econbiz.de/10008117602

A Content Analysis of Guilt Appeals in Popular Magazine Advertisements

Huhmann, Bruce A.; Brotherton, Timothy P. - In: Journal of advertising : official publication of the … 26 (1997) 2, pp. 35-46

Persistent link: https://www.econbiz.de/10008122661

Visual Complexity in Banner Ads : The Role of Color, Photography, and Animation

Huhmann, Bruce A. - 2020

Two studies investigate visual complexity in banner ads and support predictions based on the resource-matching perspective, which suggests that processing is optimized when the resources required to process a stimulus match the resources available. A content analysis of actual banner ads...

Persistent link: https://www.econbiz.de/10014223872

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