Purpose – To determine how seniors evaluate, compare, and use prescription drug information sources, provide insight on perceptions of the credibility, trustworthiness, and value of these sources, and capture verbatim comments for translation into scalar statements in future surveys....

Purpose – The over‐the‐counter (OTC) drug market is highly competitive, and consumer advertising is a prominent influence in OTC drug purchase and consumption. Given current marketplace conditions, it is important to summarize OTC drug advertising research. This paper aims to review the...

Purpose – The purpose of this paper is to examine how major corporations in the USA utilize corporate blogs for building and maintaining relationships with various publics. Design/methodology/approach – Applying the relationship management framework, a longitudinal content analysis of...