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The creative industries consist of profit-oriented enterprises involved in the creation, production, and distribution of arts, cultural, and creative goods and services. Scholars examining the creative industries have largely focused on the characteristics of individual art-entrepreneurs or the...
Persistent link: https://www.econbiz.de/10013112986
While most academic research has considered authenticity from the consumer’s perspective this paper proposes and tests a new empirical operationalization of Beverland’s (2005) widely cited proposition that firm-side authenticity is “...partly true and partly rhetorical” (p. 1008). Our...
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Current theorizing assumes business models are developed to match firm resources and capabilities to existing market conditions. Consequently, entrepreneurs who successfully introduce new business models that significantly alter existing market preferences and structures are viewed as an...
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While the creative industries have emerged as an increasingly important domain for research, very little is known about the organization-level elements that may drive firm success. Using a case study approach, this article provides evidence for a complex reciprocal relationship between the...
Persistent link: https://www.econbiz.de/10014175582
While every organization uses design, within their culture, individual organizations differ widely in how they view design, invest in design, manage their design processes and apply design expertise. These differences can be considered in terms of strategic orientation and have important...
Persistent link: https://www.econbiz.de/10014042132
This research explores whether the type font used to represent a brand name (such as in logos or packaging) influences consumers’ perceptions of the brand’s personality. Drawing on the semantic influence of type font framework, we conducted three experimental studies involving type fonts...
Persistent link: https://www.econbiz.de/10014171447
This article examines the partial adjustment factors of Financial Times Stock Exchange (FTSE) 100 stock index and stock index futures. Using high frequency data from 15 January 1997 to 17 March 2000, it aims to assess the informational impact of the electronic trading systems implemented at the...
Persistent link: https://www.econbiz.de/10008674491