Chapter 1. A Lanchester-Type Dynamic Game of Advertising and Pricing -- Chapter 2. On the Modelling of Price Effects in the Diffusion of Optional Contingent Products -- Chapter 3. The effects of consumer rebates in a competitive distribution channel -- Chapter 4. On the coordination of static...

We characterize and compare equilibrium pricing strategies in a marketing channel in two scenarios. In the first scenario, the manufacturer chooses the wholesale prices of the two versions of a product, i.e., tangible and digital. and the retailer their prices to consumer. In the second...

The paper investigates the impact of retailer's myopic behavior on the strategies and outcomes of channel members. Myopia means that the retailer disregards the evolution of the state of the system when optimizing her payoff. The channel is formed of a single manufacturer selling her product...