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Editorial: Service integration and coordiantion in a complex world

Aitken, Robert; Stringer, Carolyn; Ballantyne, David - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1487-1490

Persistent link: https://www.econbiz.de/10009697992

Introduction to service-dominant logic : from propositions to practice

Ballantyne, David; Williamson, John; Aitken, Robert - In: Industrial marketing management : the international … 40 (2011) 2, pp. 179-180

Persistent link: https://www.econbiz.de/10008934080

Introduction to service-dominant logic: From propositions to practice

Ballantyne, David; Williams, John; Aitken, Robert - In: Industrial marketing management : the international … 40 (2011) 2, pp. 179-181

Persistent link: https://www.econbiz.de/10008846837

Branding in B2B markets: insights from the service-dominant logic of marketing

Ballantyne, David; Aitken, Robert - In: The journal of business & industrial marketing 22 (2007) 6, pp. 363-371

Persistent link: https://www.econbiz.de/10007797752

Branding in B2B markets: insights from the service‐dominant logic of marketing

Ballantyne, David; Aitken, Robert - In: Journal of Business & Industrial Marketing 22 (2007) 6, pp. 363-371

Purpose – This paper aims to explore how the service‐dominant (S‐D) logic of marketing proposed by Vargo and Lusch impacts on business‐to‐business branding concepts and practice. Design/methodology/approach – Vargo and Lusch argue that service interaction comes from goods‐in‐use...

Persistent link: https://www.econbiz.de/10014842869