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Corporate marketing leaders: t...
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Scott, Crystal J.
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DeSarbo, Wayne S.
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ECONIS (ZBW)
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Corporate marketing leaders : the key attributes
Scott, Crystal J.
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 41-46
Persistent link: https://www.econbiz.de/10009718465
Saved in:
2
A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data
Fong, Duncan K. H.
;
DeSarbo, Wayne
;
Park, Joonwook
; …
- In:
Journal of the American Statistical Association : JASA
105
(
2010
)
490
,
pp. 482-492
Persistent link: https://www.econbiz.de/10008736171
Saved in:
3
A new constrained stochastic multidimensional scaling vector model : an application to the perceived importance of leadership attributes
Scott, Crystal J.
;
DeSarbo, Wayne
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10008989575
Saved in:
4
The impact of customer satisfaction on chief marketing officer's compensation
Lee, Heiwai
;
Scott, Crystal J.
- In:
The journal of applied business research
29
(
2013
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10009713833
Saved in:
5
Marketing or sales : the executive decision
Lee, Hei Wei
;
Scott, Crystal J.
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 43-49
Persistent link: https://www.econbiz.de/10011504114
Saved in:
6
Reaching the non-traditional stopout population : a segmentation approach
Schatzel, Kim
;
Callahan, Thomas
;
Scott, Crystal J.
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10009295475
Saved in:
7
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
8
The impact of customer satisfaction on chief marketing officer's compensation
Lee, Heiwai
;
Scott, Crystal J.
- In:
The journal of applied business research
29
(
2013
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10010096680
Saved in:
9
A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses
Desarbo, Wayne S.
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10008052526
Saved in:
10
A new constrained stochastic multidimensional scaling vector model: An application to the perceived importance of leadership attributes
Scott, Crystal J.
;
DeSarbo, Wayne S.
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 7-33
Persistent link: https://www.econbiz.de/10008887293
Saved in:
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