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Cooperative (co-op) advertising has been widely used in practice and employed as a strategy to improve the performance of a distribution channel. It is known from the existing models that co-op advertising could not achieve the channel coordination (i.e., maximize the total channel profit). In...
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In a recent paper [Wang C., Webster S., 2007. Channel coordination for a supply chain with a risk-neutral manufacturer and a loss-averse retailer. Decision Sciences 38 (3), 361–389.], the authors study a supply chain consisting of a risk neutral manufacturer and a loss averse retailer and show...
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We introduce a composite (CP) contract for a two-stage supply chain by organically combining two component contracts: a buy back (BB) contract and a quantity flexibility (QF) contract. The CP contract is shown to have advantages over both component contracts in terms of supply chain...
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In a recent paper by Xie et al. [Xie, J., Zhou, D., Wei, J.C., Zhao, X., 2010. Price discount based on early order commitment in a single manufacturer-multiple retailer supply chain. European Journal of Operational Research 200, 368-376], the authors have studied the early order commitment (EOC)...
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