Purpose – The purpose of this paper is to compare personal characteristics of buyers of rubber charity bracelets with those of non‐buyers so that a deeper understanding of the success of this cause‐related fashion product may be attained. Design/methodology/approach – A convenience...

Purpose – The purpose of this research is to investigate the relationship that exists, if any, between employee appearance and organizational identification in the context of apparel retail stores. Design/methodology/approach – Salespeople from a variety of apparel retail stores were...

Purpose The current research explored both pre-purchase and post-purchase factors of consumer behaviour. Specifically, the purpose of this paper is to investigate the relationships that may exist among consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying,...

Purpose – This paper aims to explore a theoretical relationship among perceptions of consumer social class, the perceived legitimacy of customer requests for service and the delivery of intangible services. It focuses the discussion on service firm encounters with non-traditional consumers...

Purpose – This study aims to examine the characteristics of ethnographic textile collectors and compare them with the literature regarding fair trade consumers to explore the existence of a possible consumption constellation between collecting and fair trade purchasing....

Purpose – The purpose of this paper is to examine the importance of cognitive‐ versus chronological‐age factors in activewear apparel advertisements targeting female baby boomers in the USA. Design/methodology/approach – A total of 50 female participants aged 41‐65 were asked to view...

Purpose – The purpose of this paper is to explore the experiences of displaced female textile sector workers. Design/methodology/approach – A qualitative approach to data collection and interpretation forms the methodological basis of the study. In‐depth interviews were conducted with 14...

Purpose – This study seeks to develop and test a model of consumers' adoption of highly technological fashion products (HTFPs) through modifying the technology acceptance model (TAM). Design/methodology/approach – Using a convenience sampling method, students between 18 to 26 years old were...