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Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
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A flexible method for protecting marketing data : an application to point-of-sale data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 153-171
Persistent link: https://www.econbiz.de/10011818484
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Reidentification risk in panel data : protecting for k-anonymity
Li, Shaobo; Schneider, Matthew J.; Yu, Yan; Gupta, Sachin - In: Information systems research : ISR 34 (2023) 3, pp. 1066-1088
Persistent link: https://www.econbiz.de/10014383702
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Marketing research on environmental sustainability
Iacobucci, Down; Gabriel, Marcelo L. D. S.; Schneider, … - In: Continuing to broaden the marketing concept : making …, (pp. 261-292). 2020
Persistent link: https://www.econbiz.de/10012321237
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How artificial intelligence will affect the future of retailing
Guha, Abhijit; Grewal, Dhruv; Kopalle, Praveen K.; … - In: Journal of retailing 97 (2021) 1, pp. 28-41
Persistent link: https://www.econbiz.de/10012514568
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Protecting survey data on a consumer level
Schneider, Matthew J.; Iacobucci, Dawn - In: Journal of marketing analytics : JMA 8 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012296851
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Forecasting sales of new and existing products using consumer reviews : a random projections approach
Schneider, Matthew J.; Gupta, Sachin - In: International journal of forecasting 32 (2016) 2, pp. 243-256
Persistent link: https://www.econbiz.de/10011596734
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Got crypto? : evidence from Markowitz, Kataoka, and conditional value-at-risk models
Du, Lanqing; Lee, Jinwook; Kim, Namjong; Choi, Paul Moon Sub - In: Fintech, pandemic, and the financial system : …, (pp. 113-143). 2023
Persistent link: https://www.econbiz.de/10014245458
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Special issue on public sector forecasting
Bretschneider, Stuart I.; Gorr, Wilpen L. - In: International Journal of Forecasting 5 (1989) 3, pp. 303-304
Persistent link: https://www.econbiz.de/10005418198
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Political and organizational influences on the accuracy of forecasting state government revenues
Bretschneider, Stuart I.; Gorr, Wilpen L.; Grizzle, Gloria - In: International Journal of Forecasting 5 (1989) 3, pp. 307-319
Persistent link: https://www.econbiz.de/10005418450