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The impact of storytelling on the consumer brand experience : the case of a firm-originated story

Lundqvist, Anna; Liljander, Veronica; Gummerus, Johanna; … - In: The journal of brand management : an international journal 20 (2012/13) 4, pp. 283-297

Persistent link: https://www.econbiz.de/10009729357

Technology readiness and the evaluation and adoption of self-service technologies

Liljander, Veronica; Gillberg, Filippa; Gummerus, Johanna; … - In: Journal of retailing and consumer services 13 (2006) 3, pp. 177-192

Persistent link: https://www.econbiz.de/10005918368

Customer loyalty to content-based Web sites: the case of an online health-care service

Gummerus, Johanna; Liljander, Veronica; Pura, Minna; … - In: The journal of services marketing 18 (2004) 2-3, pp. 175-186

Persistent link: https://www.econbiz.de/10007101439

Customer loyalty to content‐based Web sites: the case of an online health‐care service

Gummerus, Johanna; Liljander, Veronica; Pura, Minna; … - In: Journal of Services Marketing 18 (2004) 3, pp. 175-186

Past e‐service research has largely concentrated on customer responses to online retailers. The present study sheds light on the determinants of customer loyalty to a content‐based service, a healthcare Web site. Content‐based service providers must build a loyal customer base in order to...

Persistent link: https://www.econbiz.de/10014905013

Modelling consumer responses to an apparel store brand: Store image as a risk reducer

Liljander, Veronica; Polsa, Pia; van Riel, Allard - In: Journal of retailing and consumer services 16 (2009) 4, pp. 281-290

Persistent link: https://www.econbiz.de/10008257317

Modelling consumer responses to an apparel store brand: Store image as a risk reducer

Liljander, Veronica; Polsa, Pia; van Riel, Allard - In: Journal of retailing and consumer services 16 (2009) 4, pp. 281-291

Persistent link: https://www.econbiz.de/10008891500

Customer engagement in a Facebook brand community

Gummerus, Johanna; Liljander, Veronica; Weman, Emil; … - In: Management research review 35 (2012) 9, pp. 857-877

Persistent link: https://www.econbiz.de/10009660470

Private bloggers' motivations to produce content : a gratifications theory perspective

Sepp, Marianne; Liljander, Veronica; Gummerus, Johanna - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1479-1503

Persistent link: https://www.econbiz.de/10009412783

Preferential treatment in the service encounter

Söderlund, Magnus; Liljander, Veronica; Gummerus, Johanna - In: Journal of service management 25 (2014) 4, pp. 512-530

Persistent link: https://www.econbiz.de/10010405209

Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior

Gummerus, Johanna; Liljander, Veronica; Sihlman, Reija - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 449-465

Persistent link: https://www.econbiz.de/10011757458

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